ArtistsInspire Grants: How Our Strategic Marketing is Reaching More Schools
At the design coop, we know that great design and smart strategy can do more than just "look good." Good design can inspire people to action, it can change the course of an idea or process and turn it in a different direction. For the past few months, we’ve been hard at work elevating the email marketing efforts for ArtistsInspire Grants (AIG), and the results are nothing short of a masterpiece, if we say so ourselves.
Our goal was simple: get more art into more schools. But the data coming back tells a much bigger story of community, engagement, and unprecedented growth.
To hit an 85% open rate and a 74% click rate is nearly unheard of in the nonprofit sector (where averages usually hover around 25% and 3%, respectively). It shows that our audience isn't just receiving these emails and getting around to them at the end of the week; they are eagerly waiting for them.
The Numbers Tell the Tale
Screenshot of a marketing dashboard showing amazing growth metrics for the ArtistsInspire Grants Program
When we look at our recent marketing snapshot, the engagement levels are, quite frankly, staggering. In an era of crowded inboxes, the ArtistsInspire community is leaning in:
85.26% Open Rate: Nearly 9 out of every 10 people we email are opening the message.
74.08% Click Rate: Once they open, they are taking action.
0.24% Unsubscribe Rate: Our audience loves what they’re seeing, staying connected as the community grows.
Impact Realised: So far, $393,000 has already been allocated.
Approval Success: With a 94.67% approval rate, we have successfully approved 160.00 applications.
Student Reach: These grants have already reached several thousand students through 75.00 sessions.
Current Status: We are currently at 81.88% of our total allocation.
These results prove that when you combine a compelling mission with a targeted, community-first communication strategy, the engagement speaks for itself. An 85.26% open rate and a 74.08% click rate are more than just industry-leading metrics; they represent a deep, active trust between ArtistsInspire Grants and the educators we serve. By leveraging this high level of engagement, we’re moving the needle on real outcomes and ensuring that the remaining funding creates the widest possible impact.
Apply for a Grant today: artistsinspire.ca/