Brand Bootcamp

Before You Build, You Must Define.

Stop shouting into the void. Build a brand that acts as a magnet for your ideal audience.

You have the vision. You have the expertise. But if your brand messaging is "fuzzy," your impact will be, too. Most founders jump straight to social media or website building without a clear foundation.

And what is the result? Inconsistent messaging, client and donor fatigue, and a brand that feels like it’s in a constant identity crisis.

A group of people sitting at a long wooden table, engaged in a meeting or discussion, with notebooks and pens in front of them.

The Brand Bootcamp uses a collaborative design cycle to help you

find your voice,
define your audience, and
build a visual identity that scales.

The 8-Week Strategy Roadmap

Design Thinking + AI-Assisted Creativity

Four men in a modern office discussing a project, with one man presenting at a whiteboard filled with sticky notes and charts, while the others listen, using laptops.

Phase 1: The Discovery & Design Cycle

We begin by introducing the Design Thinking Model. We don't just "brainstorm"; we work through a structured framework to validate your brand's core purpose.

Intro to the Design Cycle: Understanding how to iterate on your brand idea.
Competitor Website Analysis: Finding the "white space" where your brand can win.

Sign Me Up!

Phase 2: Deep Audience Architecture

You can't reach everyone. We build Audience Personas that go beyond demographics to uncover:

Wants, Needs, and Pain Points: What keeps your audience up at night?
Personas for Targeted Content: Identifying the specific triggers that move your audience from awareness to conversion.

A group of colleagues attending a business meeting in a conference room with a presenter at the front. There are laptops, gift bags, and a presentation on a screen.

A diverse group of people in a modern conference room with large windows, participating in a meeting with laptops and tablets on the table.

Phase 4: The Strategic Blueprint

We wrap by ensuring your brand is ready for the "real world."

Peer Review & Feedback: Testing your brand concepts in a supportive environment.
Final Brand Guide: A complete document covering your mission, values, visual identity, and origin story.

Phase 3: Visual & Verbal Identity

This is where form meets function. We establish the "look and feel" while ensuring your brand is rooted in Accessibility and Usability.

Visual Identity Framework: Mood-boarding and visual elements (AI-assisted).
Tone & Voice Development: Creating a messaging framework that sounds like you, only more clear.
Effective Graphics & Pictures: Learning to prepare and use your own visuals for maximum impact.

Templates For You

These tools bridge the gap between "having an idea" and "owning a system." These three templates are the "Founder’s Launch Trio" for those who aren't ready for the 1:1 Bootcamp but want to start the work on their own. If you sign up for the Brand Bootcamp, these templates are included free.

North Star Discovery Kit

$29.95

The foundation for brand clarity.

This isn't just a questionnaire; it’s a strategic excavation of your brand’s "Why." Designed for leaders launching a new program or product, this kit helps you distinguish your new project’s mission from your existing work, ensuring your expansion is rooted in deep-seated purpose rather than reactive growth.

Best For: Founders in the Brand Bootcamp or those needing to reset their messaging. You’ll get this template for free if you enroll in the Bootcamp.
Key Features: Core Analysis, Personality Matrix, and the "Human + AI" Prompts.
The Result: A clear, jargon-free mission statement that acts as a magnet for your ideal community.

Universal Design & Accessibility Audit

$29.95

Ensuring Digital Equity from Day One.

In 2026, accessibility is a fundamental right and a key SEO driver. This audit provides a professional framework to ensure your digital content is open to everyone—regardless of their situational, temporary, or permanent needs. Move beyond design and build a site that is usable, reliable, and ethically sound.

Best For: Entrepreneurs and businesses in the Brand Bootcamp and Website Builder program.
Key Features: Four-pillar check (Usability, Visualization, Functionality, Accessibility) and a Material Design Contrast Guide.
The Result: A high-performing website that meets WCAG standards and avoids the "locked door" effect for disabled users.

Accessibility Audit: Ensuring your visuals and messaging are inclusive from Day 1.

Audience/Marketing Personas

$29.95

High-Definition Persona Development.

Marketing fails when it talks to everyone. This blueprint moves you past basic demographic questions and into the "High-Definition" world of empathy mapping. By identifying your "Jennifer" or "Jerry," you’ll learn exactly what keeps your audience awake at 2:00 AM and how your brand provides the specific bridge to their fulfillment.

Best For: Entrepreneurs who feel like they are "shouting into the void" or launching a niche program.
Key Features: Emotional Landscape Mapping, Gap Analysis Table, and the AI Persona Bio-Generator.

The Result: A resonant marketing strategy that makes your audience feel seen, not just "sold to."

What Our Clients Say:

Proven Results for Canadian Businesses

I requested some marketing work for my new business and Quinten took a lot of time to work on different drafts. He delivered different variations and also asked me why I liked and disliked certain elements. He also helped to realize that the draft initially had in mind was actually not what I was looking for. So his services went beyond design services. He actually gave me the chance to develop my ideas without imposing his personal preferences on me. It could not have done better by anyone else. Catherine D. ( Montréal )
the design coop has been instrumental in setting up our marketing material and giving it character. The level of service was excellent with all our requests met in a timely and efficient manner. Looking forward to working with him again in the near future! Emile H. ( Montréal, Lebanon )
Quinten, the website you designed for me is exactly what I'd hoped for: it beautifully evokes my work as a rural multimedia artist, and it's easy to navigate and maintain. Thank you for the creativity, knowledge, efficiency, and--equally important, affability!--that you brought to the project. Louise A. ( Georgeville )
The first element that attracted me to Quinten’s work is the astonishing creativity behind it. His attention to detail and his willingness to tailor every design to the particular occasion or organization is what characterizes his professionalism. His feedback and active relationship with me in our partnership with Vivo Cuore Foundation are what permits me to put my full trust in his ability to reinvigorate Vivo’s design. If there is one takeaway with Quinten Sheriff, it's that his artistic passion generates pieces that exceed one’s expectations. Sandrine M. ( Montréal )

Frequently Asked Questions

A Brand Guide is a static document; the Brand Bootcamp is a strategic process where you create your brand or program. While a guide tells you what your colors are, the Bootcamp uses a Design Thinking framework to define why your brand exists, who your "High-Definition" audience is, and how to maintain your voice.
The key to a human-centric brand is the brand framework. In our Brand Bootcamp, we focus on your personal origin story and "Reinvention Core" to create a custom Style Guide and AI Prompt Vault. So when you use AI, it acts as an amplifier for your unique tone rather than a replacement for it.
Yes, definitely! For non-profits, brand clarity directly impacts donor retention and grant success. The Design Coop offers a 50% Impact Discount for 501(c)(3) organizations, making professional-grade strategic alignment accessible for mission-driven leaders. Just email us with proof of your nonprofit status and we will happily forward you a discount code.
The most efficient way to scale is through our Squarespace Website Builder Program. This high-intensity marketing sprint combines concentrated 1:1 strategy with content templates and pipelines. It allows established leaders to build a second brand foundation or campaign idea in as little as two weeks without doubling their existing daily workload.
Absolutely. We specialize in helping solo founders and small teams look, feel, and function like they have a marketing or communications department. By leveraging AI literacy and streamlined content systems, we help you overcome the DIY overwhelm and move into high-level strategic growth.
Our roots are in social impact and we want to empower those groups making an impact on the ground. We tailor our strategies to align with grant requirements, donor engagement, and mission-driven storytelling. We have even won grants, ourselves, so we know what we are talking about! To support those changing the world, we offer a 50% Impact Discount on all programs and sessions for registered non-profits. Send us your nonprofit number, and we will gladly provide you with a discount code.

Grow Together with "Give One" Initiatives

Every fully priced program you invest in includes our exclusive "Give One" offer. This allows you to gift a valuable training session to another deserving organization or community in need. This reflects our deep commitment to fostering a culture of giving and actively supporting the growth and development of diverse communities.

Find Out More